Dayana Melendez

Publicist & Brand Strategist

Publicist and communications strategist focused on media relations, brand storytelling, and helping brands get seen in a way that feels intentional and actually makes an impact.

Storytelling has always been second nature to me. I was the kid who kept up with the news like it was Saturday morning cartoons, completely drawn to the stories that made it to our screens and the way they were told. That curiosity eventually turned into a real understanding of what makes something interesting enough to break through, and ultimately led me to public relations.

I’ve secured placements in outlets like Forbes, Entertainment Tonight, and Vogue, and have led campaigns across entertainment, healthcare, and lifestyle, from premieres and brand launches to multi-channel campaigns that bring everything together.

I’m naturally drawn to figuring out what makes a story resonate, how to position it, and where it belongs. Whether it’s shaping a pitch, building media relationships, or helping a brand find its voice, I care just as much about the process as I do the outcome.

My experience spans both agency and in-house roles, so I know how to balance big ideas with the details it takes to execute them well. I like to keep things collaborative, thoughtful, and easy to work through.

I work with brands and talent across both English and Spanish speaking audiences, and I hold a Master’s in Digital Journalism and Design from the University of South Florida and a Bachelor’s in Public Relations from the University of Florida, which is really just a polished way of saying I understand both the story and how to get it where it needs to go.

I’m excited to help bring your next project to life.